Thursday, 8 November 2012

What the?












I saw this gem of an outdoor ad when I was out and about on Melbourne Cup day. Now don't get me wrong, most advertising is crap, but this one deserves special mention. Mainly because I can't even remotely comprehend what they are trying to say about the product.

Are they trying to recommend that you prioritise the purchase of a fridge over an overseas holiday? The mere fact they they somehow compare the two as mutually exclusive events is crazy.

This would actually make a better ad for Bali tourism. Something along the lines of- 'Fuck getting a fridge, come to Bali instead'. Baffling....

2 comments:

  1. Wow, that's seriously bad Pete! You might appreciate http://copyranter.blogspot.com.au/ (who is now also contributing on Buzzfeed (http://www.buzzfeed.com/copyranter)

    Also http://thisadvertisinglife.tumblr.com/

    Keep at it :)

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  2. Hey Kel,

    Yeah copyranter is good I have read some of his stuff before.

    Are you on Twitter? If you are I reckon you would find this pretty funny- https://twitter.com/KillinItSuit

    ReplyDelete